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Paul Herrera for Jr. Vice Commander-in-Chief

Honoring Sacrifice and Community: The Meaning Behind Paul Herrera’s Campaign Logo and Store Launch

As we continue this campaign, I am proud to announce the launch of our campaign store. This isn’t just merchandise, it’s a way to honor the sacrifices of veterans and bring our community together. Every item reflects our shared values and commitment to service members and their families, transforming each purchase into a tangible expression of support and remembrance.


“In this post, I want to share the story behind my campaign logo. It features a battlefield cross and a red poppy, two timeless symbols chosen to reflect the heart of this campaign: service, transparency, and veteran leadership.


The Battlefield Cross: A Symbol of Sacrifice and Remembrance


The battlefield cross is one of the most powerful images of military sacrifice. With a helmet, rifle, and boots, it marks the place of a fallen comrade and reminds us of those who gave their lives for our freedom. It stands as a symbol of honor, courage, and remembrance.


I chose the battlefield cross for our logo to focus on remembrance, not slogans. This symbol calls us to never forget the sacrifices made and to continue supporting the families left behind. It reflects our pledge to honor their legacy through advocacy, community support, and programs that strengthen veterans’ health and well-being.


The Red Poppy: A Connection to Community and Families


The red poppy is another enduring symbol of remembrance. Inspired by the fields of Europe during World War I, it represents both loss and resilience. For veterans and families, the poppy reminds us that sacrifice is never forgotten and that hope can grow even in the shadow of war.


By including the poppy in our campaign logo, we affirm that this effort is about more than one candidate. It is about honoring the families of the fallen and connecting with communities who carry the weight of remembrance. Each poppy represents both a veteran and the families who share in that sacrifice, reinforcing our commitment to service, remembrance, and community.


Tying It All Together: Paul Herrera’s Values


Our campaign logo also reflects the values that guide this effort: service, transparency, and veteran leadership.


Service is at the center of my mission. The battlefield cross and the poppy remind us of that commitment, not only to veterans but also to their families and communities. Our campaign will work with local organizations to strengthen mental health support, a need that touches both veterans and those who stand beside them.


Transparency builds trust. By choosing symbols that veterans and families recognize, we open the door for honest conversations about the real challenges they face, from funding shortfalls to gaps in care. Transparency means listening, sharing openly, and making sure every voice is heard.


Veteran leadership means advocating for community needs with empathy and integrity. As veterans, we know firsthand the challenges faced. The battlefield cross and poppy remind me daily that leadership must always be rooted in service and unity.


Join Us in Honoring Our Veterans


I invite you to visit our campaign store and explore items that proudly display our campaign logo. Wearing this symbol is a way to support our campaign and honor the sacrifices of veterans and their families.


Campaign logo featuring a battlefield cross with helmet, rifle, and boots alongside a red poppy, symbolizing remembrance and sacrifice.
Our campaign logo: the battlefield cross and red poppy — honoring sacrifice, remembrance, and community.

Every purchase strengthens our mission to support veterans and build a community centered on service, remembrance, and connection.


Moving Forward Together


The launch of our campaign store and the story behind our logo reflect the values that guide this campaign. The battlefield cross and the red poppy remind us of the sacrifices of our service members and the families who stand beside them.


As we move forward, I encourage you to embrace these symbols with pride. Together, we can honor our veterans and build a brighter future for those who served. Thank you for your support; I am honored to stand with you in this mission.



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